I grew up in Albany, New York, where Billy Fuccillo is the car dealing mogul who reigns as the top car dealer in Upstate New York (& Cape Coral, Florida). His untraditional commercials trigger a universal “where’s the remote?” (this needs to be muted) reaction due to his aggressive tone and outrageous antics on camera. For an average tv-watcher, he will appear somewhere between 2-10 times per night. The guy knows how to get in front of your face the same way Donald Trump does: a concoction of marketing money, screaming erratical statements and an attractive women that kind of just stands behind him.
His signature phrase, “it’s gonna be HUUUUGE” has dominated the local airwaves for decades and it has certainly paid off for Fuccillo who has a net worth of 100 million dollars. It appears that his commercials are never edited, and it’s most likely not the case that he has anybody telling him what he should or should not say. A majority of his commercials feature Billy talking off-the-cuff to the camera accompanied by a good looking blonde named Caroline, as well as “TV Pitchman” Tom Parker who makes a living doing ad-lib commercials like these. Let’s take a look at some of the highlights/where this goes downhill.
Exhibit A – this commercial was airing in May of 2016. Fuccillo shouts about how big of event he’s having at his dealership (even though he’s on a golf course?) and then yells at Caroline for drinking cocktails and demands she “stays sober for 30 days” – Because this is America and things like this are OK.
This ad was pulled from the air fairly quickly, probably because you shouldn’t say things like that in everyday conversation, nonetheless a car commercial airing to millions.
BUT WAIT, THERE’S MORE!
Exhibit B: Because PC culture is dead and Billy Fuccillo must have a great marriage.
I’m calling it now, this type of behavior will become the norm if Trump gets elected. And what’s worse is it won’t be implemented by moguls like Fuccillo, it’s going to trickle down to the people who shouldn’t be acting like this like your classmate Chris who was a rapper for the last two years but now wants to get into business. Can he interest you in talking about joining Verve? It’s gonna be huuuuuuuuuuuuuuuge!
Probably should have added an apostrophe. Case and point.