GLENS FALLS — Many celebrities invest their money to make the world a better place. For instance, Akon gave electricity to 600 million people in Africa. LeBron James donated $2.5 million to the Boys and Girls Club of America. U2 finally removed “Songs of Innocence” from millions of helpless, unsuspecting iPhones.
Now, Will Smith is doing his part to rid the world of water bottle waste. It was recently discovered that he is a major investor in Just Water: a company that distributes spring water from Glens Falls, NY packaged in recyclable bottles produced by sustainable means.
The bottle is made of a paper-based material. The plastic part (the cap and “shoulder” holding the cap in place) is derived from sugarcane. The bottle is 100% recyclable, and it’s made of 82% renewable resources. Not to mention, producing these bottles can reduce greenhouse gasses by up to 74% compared to producing traditional plastic bottles. We have almost reached water bottle Nirvana, folks.
Other celebs on board this project include Calvin Harris, Lionel Richie, and Jaden Smith, who inspired his dad to fight plastic pollution in oceans. Good for them. Investing in a solid business while saving the planet.
My only problem with Just Water comes from this page on their website.
Going into business with a small town
Beyond simply “setting up shop” in a small town, we desired to go into business with the town. The community as a result can benefit through a cooperative partnership to responsibly commercialize an abundant resource that has historically been undervalued. In the case with Glens Falls, this resource was their excess water and we sought to give it value. (justwater.com/glensfalls)
What the hell does that mean, Just Water? You’re basically saying the community should praise you for the amazing way you have shown them to use their water. Reminds me of Al Pacino in Glengarry Glen Ross.
“Hey, let me buy you a pack of gum. I’ll show you how to chew it.”
Just Water is available at over 20 grocery stores between Albany and Saratoga Springs, and many more in Southeastern New York by the Hudson.