Taco Bell’s Naked Chicken Chalupa Is Changing The Fast-Food Game

I’m somewhat of a healthy person. I go for a run multiple times a week and play soccer in a men’s league, but there is one weakness of mine that I’m not too proud of.

I eat Taco Bell on a regular basis. Phew, I said it. I’m ashamed but hey, that’s what TBA (Taco Bell Anonymous) is all about, admitting you have a problem and then taking the steps to recovery.

But just like that, the sweet call of addiction rang again when Taco bell announced something big…

On January 26, 2017, the naked chicken chalupa hits stores nationwide.

chalupa

Que heavy breathing.

Their website claims the new platform is marinated all-white, antibiotic free chicken.

But if I’m being honest, it’s just odd seeing chicken in the shape of a taco. But let’s be real, if I had a nickel for every time I purchased something from Taco Bell that looked appalling yet tasted great, I could order hundreds of these.

“Something this delicious yet different is bound to ruffle some feathers; some might even cluck their tongues at it,” said Marisa Thalberg, Chief Marketing Officer at Taco Bell Corp.

“However, we feel confident that once our fans get a taste of the Naked Chicken Chalupa they are going to understand exactly why this is our next big, fun and craveable innovation, following in the footsteps of the Doritos Locos Tacos five years ago and the Quesalupa just last year.”

The product first appeared in two stores in California and was so well received that the guys at HQ decided to launch it nationwide.

Ever since Taco Bell’s incident several years back when they were accused creating a “meat” that was little less than grade D value, they have really changed their marketing around. Now using higher quality of meat and creating more options than other fast food chains, they are even being considered to be one of the healthier options when it comes to fast food.

I’d like to make it clear that I liked Taco Bell before they were cool and when they sold me dog food meat. It’s just nice to see them come such a far way since then.