Wendy’s Twitter account is known for saucy replies and a willingness to get into spats over next to nothing. Earlier this year, the account burned Hardee’s so bad it was blocked by its fast food rival. Then Wendy’s helped a teen get the most retweeted tweet of all-time. And it occasionally just hangs around burning and embarrassing burger munchers because this is a marketing plan in the modern world.
It’s the element of the unknown that makes this marketing tactic so great. Is it a witty college grad conjuring these replies? Or is it a 55-year-old executive named Karen who takes shit from nobody?
Whatever it is, the whole airing dirty laundry on twitter thing is a must. The president does it and so should corporations. If there’s some drama I have to hear about, I much prefer it to be in 140 characters or less or else I get it second hand from my Mom and that lasts waaaaaaaay longer.
Anyways, the Wendy’s account is back on the playing field after the Oakland A’s tweeted something and then of course Wendy’s went through the motions of owning their ass, but the A’s? Their clap back game ain’t back.
It got kind of desperate at the end there, but that’s 2017 for ya. Shoot your shot, even if your shot isn’t as strong as Wendy.
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