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Two Buttons Deep is in the running to win a startup grant via All Over Albany. Do we need this grant? Sure. We’re a startup company. We’re not in it for the money (yet) – the past year we’ve been building this brand as a side hustle. Button by button. It ain’t easy, but it sure is fun.

We’re aiming to change the way upstate NY does entertainment. Right now the great upstate is stuck in old ways of news and radio. Not that there is anything wrong with that. Because is there anybody cooler than Kumi Tucker? Nope. More suave than John Gray? No chance. More reliable than the Times Union? Not really. And they do a great job at doing their job, however, traditional news and radio are statistically dying mediums.

The future of news and entertainment is in fact….the internet. As much as established companies are scrambling to enhance their web presence, they still omit the large overhead costs of broadcasting or physical distribution. That is why companies based solely on the internet, like Buzzfeed, Vice, Barstool Sports are soaring at a rate that nobody can stop them. And Two Buttons Deep is next in line.

The average person in our demographic unlocks their phone 80 times every day. When’s the last time you’ve done ANYTHING 80 times in a day other than breathing? Never. For better or for worse, phones are where it’s at, and that’s why Two Buttons Deep exists.

At this rate, the majority of creative people from the great upstate are flocking to major metropolitan cities to be adequately employed. But Two Buttons Deep is looking to change that. We’re aiming to become an entertainment website so large, all creative people can not only stay in upstate NY to work, but seek it out to move here.

Why? Because upstate NY is the best place to live in America. Great housing market, our country’s largest city AND national park are both within driving distance, and there are four seasons which keep you from ever getting bored. So if you don’t believe upstate NY is that great of a place to live, that’s your own damn fault.

Two Buttons Deep is a news & entertainment website based in upstate New York.
We don’t just post the news, we post stuff worth talking about…

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Author: Jack

Founder of Two Buttons Deep. Once went four buttons deep but that was a bad decision. Avid Hawaiian shirt enthusiast. Troy, NY.

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