He told us he doesn’t always drink tequila! One thing’s for sure: you can’t call him a liar.
The last time we saw Jonathan Goldsmith – aka The Most Interesting Man in the World – he was basking in a sendoff fit for a King, strolling down a gauntlet of world leaders, Tibetan monks, and masses of other interesting people, single suitcase in hand, on his way to board a space shuttle ready to blast off on his final adventure: a one way mission to Mars. (pffff, top that, Matt Damon).
Before the blast off, Dos Equis tweeted, “Legends don’t let anyone tell them when to retire,”
Perhaps not, but sending them to Mars sure sends a strong message.
“I don’t always retire, but when I do, I leave earth.”
Fear not, the (former) Most Interesting Man in the World is still here and has a more refined palate these days, as he sent those bottles of Dos Equis back to the bar for something with a taste that’s a little sharper and a little more silver (to match his hair, perhaps?)
In case you missed it, Mr. Interesting now prefers tequila – Astral tequila
to be exact – and he was here in the Capital Region promoting it over the weekend at one of my favorite stores: Empire Wine & Liquor
Back in 2016, Dos Equis
thought it was time to bid farewell to the legendary spokesman, as the brand was looking for a younger man to appeal to a new generation of beer drinkers:
“Our Millennial drinker has changed quite dramatically, and the competition has only exploded with the advent of craft beer. We just want to make sure the Most Interesting Man story evolves.”
(Is this another example of how we Millennials ruin everything?!?!)
Sales of the beer nearly tripled since the ads started running in 2007. Hasn’t anyone over at Dos Equis heard of the expression, “If it ain’t broke, don’t fix it” ??
I guess not. Their bad. But I don’t think I stand alone here when I say that regardless of what generation you’re part of, Jonathan was, is, and always will be the reining Most Interesting Man in the World. I’m sorry, but the new guy
doesn’t even hold a candle to him. (sorry, bruh).
Why didn’t I know about this Pulitzer-worthy work a few days ago when I could have had Jonathan sign the damn thing!?
Dustin Hoffman was an early nemesis, he went on a date with Judy Garland, Clint Eastwood never spoke to him again after an encounter Jonathan had with Eastwood’s girlfriend, and he had an intense affair with the character Ginger from Gilligan’s Island, whom he characterizes as, “insatiable,” – and that just seems to be the tip of the iceberg!
Art imitating life, imitating art?
But by the time he auditioned for Dos Equis, the Hollywood stud had fallen on hard times. He was in his late 60s and homeless, sleeping in the back of a pickup truck and showering where he could. He was trying to break back into acting after a 10-year absence and some other failed endeavors. His agent told him about the audition, and he learned they were looking for a young, Latino type. As an elderly Jew, he almost didn’t go, thinking he was wrong for the role.
While Jonathan’s own life has been filled with adventure, he says the real “most interesting man” was his good friend and inspiration, the late actor Fernando Lamas.
Lamas’ carefree way of living inspired Goldsmith to seek similar adventures, and later became the basis for the Dos Equis character. (Lamas was also the inspiration for Billy Crystal’s “Fernando” character on “Saturday Night Live.”)
At the Dos Equis audition, the casting people wanted him to improvise a monologue to end with the sentence, “And that’s how I arm-wrestled Fidel Castro.”
He channeled his friend Lamas, and regaled the autidioners with a tale of how he has been seducing women from a young age, the story getting wilder and wilder, finally ending with Castro challenging him to a duel. As exaggerated tales go, it was a howler, and it left the casting people in hysterics, and by the end of the day, Goldsmith was officially The Most Interesting Man in the World.
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