Well, well well, it has been a while since we’ve seen any major shakeups on Facebook, the social media app that seems forever relevant, even though most of us *swear* we never use it or find nothing good on there when we do.
Today, Facebook CEO Mark Zuckerberg announced we’ll soon see significant changes to the type of content on our news feed, and in which order different content types appear. The simple version of that boils down to two things:
1. Users will see more relevant content from friends and family first
2. Facebook is deemphasizing content from advertisers, businesses, publishers, etc. AKA ads
Zuckerberg says these changes are aimed at giving users a chance to more directly access the content that matters most to them, which might result in people actually spending less time on the app. What?!
In Zuckerberg speak, that means something like this (via The New York Times)
The changes are intended to maximize the amount of content with “meaningful interaction” that people consume on Facebook, Mark Zuckerberg, the company’s chief executive, said in an interview. Facebook, he said, had closely studied what kinds of posts had stressed or harmed users. The social network wants to reduce what Mr. Zuckerberg called “passive content” — videos and articles that ask little more of the viewer than to sit back and watch or read — so that users’ time on the site was well spent.
Facebook HAS been under fire for like a million reasons over the years and no matter what the controversy, they seem to make it out on top. ‘Cause all of us are addicted and we’re not going anywhere until the next big social media giant just falls out of the sky and into the palm of our hand.
Are social media users directly concerned about Facebook and Russia’s influence on the 2016 presidential election? No, because we are greeted with so many memes and dog videos that we divert our attention away at an incredible speed. Did we even know Facebook just settled a lawsuit YESTERDAY from when a 14-year-old girl sued them for her naked photos being published online? Nope, didn’t even know.
So, this one small change to get back to basics is supposed to satisfy us all for a little bit longer. We’ll be able to skip ads, irrelevant videos, etc. and see more of what we all know our friends and family post online: brag about births, engagements, weddings, new cars, careers…you name it. Now I don’t have to dig so deep to screenshot that one bizarre photo of a high school acquaintance and send it to the rest of my friends. I can see it first now and not have to worry about the local car wash’s boosted post.
As a business (like Two Buttons Deep), this could make our lives a little bit harder. We’ll have to spend more money to target better and really make sure that every piece of content is relevant and can reach our audiences when and where we want it to. We knew we had our work cut out for us, and we are way more aware now that now that we know ol’ Zuck ain’t looking out for our kind of accounts anymore.
Two Buttons Deep is a news & entertainment website based in upstate New York.
We don’t just post the news, we post stuff worth talking about.