The ‘B’ Stands for Burgers: IHOP’s New Name Change is Buns

International House of Burgers????? What a disappointment after waiting all this time since last week’s post about IHOP’s big marketing ploy to change its name from IHOP to IHOb.

The name change from IHOP to IHOb was all a marketing ploy to bump the chain’s updated menu this year, specifically their new line of burgers. Seven new ‘steakburgers’ will be available all day, with options such as Mushroom and Swiss, Jalepeno Kick, and Big Brunch that you can choose from to satisfy your hunger.

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Was this worth the name change, marketing, and risk of alienating their devoted, pancake loving patrons?

The answer is a resounding no.

IHOP/IHOb should not be hyped about this at all. They basically made a spectacle of a sell-out move that shows the restaurant is running out of ideas and doing what has already been/is being done. You can get these ‘steakburgers’ at any local diner to some extent, as well as Wolff’s Biergarten, Red Robin, Denny’s, etc.

Not only that, they could have easily said that the ‘b’ stood for brunch and been able to do all of this anyway while still keeping their patrons. You don’t tell your friends that you’re trying to get some burgers at IHOb. You can get burgers anywhere. You tell them you’re trying to get some pancakes at IHOP, gather up the squad and get your breakfast on. Period.

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The biggest negative is that their impetus on these ‘steakburgers’ may result in the quality of their breakfast items to decrease. This idea is going to be a hit or miss anyway, but if the quality of their pancakes, hash browns, waffles, and breakfast options decreases as well, it can kill the chain.

IHOP was my favorite breakfast chain because they were steadfast in what they brought to the table. They did breakfast in their own way, they were consistent and you got what you came for. This is the same reason Cracker Barrell and Golden Corral are still open for business even though they don’t reinvent the wheel. They may be a country breakfast chain and buffet chain respectively, but they’ve got it down to a science and are efficient.

There are enough trust issues that we have to deal with in life. The last thing we need is the same issues from a Breakfast Restaurant that we’ve grown up to love and appreciate for what they have provided us (hungover or not) consistently for the past 60 years.

IHOP, you know what you gotta do. Admit this was a mistake, apologize, and come back to your roots making the pancakes and breakfast platters we all know and love….



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One thought

  1. That you’re posting about this makes it a success. You fell right into their marketing trap.

    Anyway, the goal is not to diminish their breakfast items, but rather spread the word they are more than breakfast. IHOP wants people to think of them as more than just pancakes; which they are, they’re essentially a diner.

    Also, what if my friend wants breakfast food, but I want lunch fare, where do we go where we’ll both be happy? We go to IHOP, that’s where.

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