Am I missing something? I mean, I know it’s the cool new thing for restaurant chains and popular products to start a social media scene (lookin’ at you, Wendy’s) for a little free press, but when Pop-Tarts tried its hand at it earlier this week, it doesn’t quite seem like they nailed it.
I feel stupid for not understanding this right off the bat. So, in an attempt to try and get the joke, I searched for the clues from the photo and tried to make sense of it. Here’s what I got:
Pop-Tarts announced a new LIMITED EDITION collection of Pop-Tarts…Splitz. As pictured, we’ve got half frosted strawberry (a classic!) and half drizzled cheesecake. Are frosted strawberries and or drizzled cheesecake known in the industry as virgins? Not to my knowledge.
Then, enter the potentially alcoholic beverage to the left. A strawberry daiquiri (the hardest word in my vocabulary to spell) with a Pop-Tart garnish. OK, cool. There is such thing as a virgin strawberry daiquiri, but making the connection is WEAK. ‘Cause like, why do we need to calm down?
Anybody who knows anything knows that being told to calm down or chill is one of the worst things a person can say to you. What gives, Pop-Tarts? Who cares if it’s a virgin? What are you trying to say?..
OK, so my attempt didn’t really get me anywhere. I gotta be honest, I still don’t understand the joke. There are other Pop-Tarts tweets out there on the internet that are actually worth an LOL or two, but this just doesn’t seem like the way to launch a new product A) because it’s confusing and B) “calm down” and “virgin” are just like not the nicest things to say online when not in the right context, or in this case no context at all.
What did the rest of Twitter think about the tweet? I thought perhaps the great people of the internet could provide some relief to this strange, corporate Twitter account mystery.
People were angry
Another ’90s kid brand tried to get on the action:
Some people started their own beef about it:
A real virgin was actually offended:
Some people understood the joke and felt the burn:
Ah, the internet is a beautiful place. A weird tweet by a brand attempting to get some buzz actually succeeded in getting said buzz while simultaneously making no sense and probably offending people online. For the record, though, I still don’t get it. Do you?
Two Buttons Deep is a news & entertainment website based in upstate New York.
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