A few days ago I did an instagram takeover over at Stuyvesant Plaza where about 150 people were standing outside pulling a 30,000 pound pink CDTA bus…
Seems odd from afar, but there was a purpose, a fundraiser for the Real Men Wear Pink Campaign. We’ve all seen the pink CDTA driving around town and it’s all in support of the cause during breast cancer awareness month. And the promotion is paying off, the Capital Region’s campaign is currently first in the country with over $155,000 raised. It doesn’t get much better than that, folks.
Here’s a few facts to keep you in the know:
Breast cancer affects everyone – women and men. That’s why we’re recruiting men to fight breast cancer through Real Men Wear Pink. This distinguished group of community leaders is determined to raise awareness and money to support the American Cancer Society’s mission and save more lives than ever before from breast cancer.
About 1 in 8 U.S. women (about 12.4%) will develop invasivebreast cancer over the course of her lifetime. In 2018, an estimated 266,120 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 63,960 new cases of non-invasive (in situ) breast cancer.
1 in 8!!! That’s an absurd amount of people affected by such a terrible disease. Thank god for initiatives like this and companies like CDTA for helping raise the funds to make tomorrow a better place for those with breast cancer.
Also, I had finally had a chance to pick the bone I have with News Channel 13…They taped a segment of us about 3 weeks ago and it still hasn’t aired, what gives? Shoutout Karen Tararache for being a good sport as I took down two birds with one stone.
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